Privacy Policy

Last Updated: April 12, 2025

This Privacy Policy describes how Aether Tactical Design ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website "www.aethertacticaldesign.com" (the "Site") or purchase products from us. We are committed to protecting your privacy and ensuring the security of your personal information.

1. Information We Collect

We collect several types of information from and about users of our Site, including:

1.1 Information You Provide Directly

We collect information you provide directly to us, such as when you:

Create an account: Your name, email address, password, and contact information.
Place an order: Your shipping address, billing address, payment information (processed by a third-party payment processor), and order details.
Subscribe to our newsletter or marketing communications: Your email address.
Contact us through our website or customer service channels: Your name, email address, phone number, and the content of your communication.
Participate in surveys or promotions: Your name, email address, and any other information you provide.
Leave product reviews or comments: Your name (or chosen username) and the content of your review or comment.

1.2 Information We Collect Automatically

When you visit our Site, we may automatically collect certain information about your device and browsing activity, including:

Log Data: Your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits.
Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior, preferences, and device. This helps us personalize your experience, analyze website traffic, and for marketing purposes. You can manage your cookie preferences through your browser settings.
Device Information: Information about your device, including device model, unique device identifiers, and mobile network information.

1.3 Information We Collect from Other Sources

We may receive information about you from other sources, such as:

Third-party service providers: Payment processors, shipping carriers, and marketing platforms.
Social media platforms: If you interact with our social media pages.

2. How We Use Your Information

We use your personal information for various purposes, including:

To process and fulfill your orders, including shipping and payment processing.
To manage your account and provide customer support.
To personalize your experience on our Site, such as recommending products and displaying content relevant to your interests.
To send you marketing communications, such as newsletters, promotions, and updates about our products and services (where permitted by law and with your consent where required).
To improve our Site, products, and services.
To analyze website usage and trends.
To detect, prevent, and address fraud and security issues.
To comply with legal obligations.
To administer surveys, contests, and promotions.
To respond to your inquiries and requests.

3. How We Share Your Information

We may share your personal information with the following categories of recipients:

Service Providers: Third-party companies that provide services on our behalf, such as payment processing, shipping, email marketing, data analysis, and website hosting. These providers are contractually obligated to protect your information and only use it for the purposes we specify.
Business Partners: With your consent, we may share your information with business partners for marketing or promotional purposes.
Legal Authorities: We may disclose your information to law enforcement agencies, government authorities, or other third parties if required by law, legal process, or a court order, or if we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or other third parties involved.
With Your Consent: We may share your information with third parties with your explicit consent.

4. Your Choices and Rights

You have certain rights regarding your personal information, including:

Access and Correction: You have the right to access the personal information we hold about you and to request corrections if it is inaccurate or incomplete. You can typically access and update your account information through your account settings on our Site.
Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions included in those emails or by contacting us directly.
Cookie Preferences: You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.
Data Portability: In some jurisdictions, you may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Deletion: You may have the right to request the deletion of your personal information, subject to certain exceptions (e.g., for legal compliance or order fulfillment).
Right to Object: You may have the right to object to the processing of your personal information in certain circumstances, such as for direct marketing purposes.
Your Rights as a California Resident: If you are a resident of California, including Riverside County, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Please see our California Privacy Notice below for more information about these rights.

To exercise any of these rights, please contact us using the contact information provided in Section. We may need to verify your identity before processing your request.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, secure servers, access controls. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your information.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our services, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and the specific purposes for which it is processed.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Aether Tactical Design

support@aethertacticaldesign.com

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last Updated" date at the top of the policy. We encourage you to review this Privacy Policy periodically.

9. California Privacy Notice

This California Privacy Notice supplements the information contained in our Privacy Policy and applies solely to residents of the State of California, including those residing in Riverside County.

9.1 Categories of Personal Information Collected

We collect the following categories of personal information as defined in the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Identifiers (e.g., name, email address, postal address, IP address).
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (e.g., contact information, payment information).
Commercial information (e.g., products or services purchased, purchase history).
Internet or other similar network activity (e.g., browsing history, interactions with our Site).
Geolocation data.
Inferences drawn from other personal information.
Sensitive personal information (e.g., account login information, payment card details).

9.2 Purposes for Collecting and Using Personal Information

We collect and use your personal information for the purposes described in Section 2 of our main Privacy Policy.

9.3 Categories of Sources of Personal Information

We collect personal information from the sources described in Section 1 of our main Privacy Policy.

9.4 Categories of Third Parties with Whom We Share Personal Information

We share personal information with the categories of third parties described in Section 3 of our main Privacy Policy.

9.5 Your Rights Under the CCPA/CPRA

As a California resident, including residents of Riverside County, you have the following rights:

Right to Know: You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the purposes for collecting, selling, or sharing personal information, and the categories of third parties with whom we share personal information.
Right to Delete: You have the right to request that we delete personal information that we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information. We do not currently "sell" your personal information as defined under the CCPA/CPRA. We may share your information with third parties for cross-context behavioral advertising. You have the right to opt-out of this sharing. To exercise this right, please [Provide clear instructions on how California residents can opt-out, e.g., a link to a "Do Not Sell or Share My Personal Information" page or instructions to contact you].
Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct us to only use your sensitive personal information for limited purposes.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

9.6 Exercising Your California Rights

To exercise your California rights, please contact us using the contact information provided in Section 7 of our main Privacy Policy. Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

9.7 Shine the Light

California Civil Code Section § 1798.83 permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the contact information provided in Section 7.